No./55
The Mark of Exclusivity
Revitalising a boutique workplace that elevates the landscape of Singapore’s Raffles Place.
Creative Scope
Brand Refresh & Positioning, Brand Identity, Logo Artwork, Digital Brochure, Hoarding & Signage
Industries
Real Estate, Commercial, Workplace Branding
Agency
Wordsearch
Client
Kajima
No./55 is a boutique workplace on Market Street, within Singapore’s Raffles Place — the financial core of Southeast Asia.
Modest in scope.
Precise in purpose.
Rather than competing through size, No./55 signals selectivity through measured design. The narrative draws on limited-edition art and collectable objects — spaces defined by selection rather than abundance. The development reads as a curated release, designed for those who value considered, intentional environments. Controlled. Rare by design.
Building on the original pitch framework, I developed the identity into a cohesive brand system and managed its rollout across applications. The approach prioritises proportion, pacing, and control. Presence is conveyed through structure, not embellishment.
Layouts follow an editorial cadence. Generous negative space creates rhythm. Hierarchy is disciplined. Nothing is ornamental. PP Mori shapes the brand's voice. Authority emerges from structure and rhythm, not embellishment.
Across print, environmental graphics, and digital applications, the system remains minimal. Imagery is art-directed. The palette is restrained.
The experience mirrors a private viewing rather than a public launch. Through perception rather than spectacle, No./55 gained distinction.
Scale became secondary. Selection became primary.