BRDB
60th Anniversary
From Generation to Generation
Celebrating a timeless legacy that connects generations and inspires BRDB’s future.
Campaign Concept · Visual Identity · Exhibition · Billboard & Press · Stationery
INDUSTRY
Corporate Branding
AGENCY
Wordsearch
CLIENT
BRDB
Campaign concept and narrative, key visual design, visual identity system, exhibition content development, billboard and press ad design, and stationery and email sign-off applications — all for BRDB's 60th-anniversary campaign, "From Generation to Generation".
A corporate 60th anniversary can seem like a static, retrospective milestone—just another logo lock-up—rather than a lively brand moment that highlights the company's direction.
ONE MARK, TWO MEANINGS
A single ribbon-formed "60," doubling as a DNA helix reference, can hold legacy and forward motion in one mark — letting the same shape read as heritage in one application and as momentum in another.THE CELEBRATION RIBBON
A flowing 3D ribbon forming the number 60, rendered in warm bronze against BRDB's signature deep red, accompanied by a gold wax-seal "60 Years" emblem.
A large-scale exhibition space at Bangsar Shopping Centre built from ribbon-form sculptural elements, with an entrance banner and building-facade billboard announcing the exhibition dates.
Website hero banner, a branded tote bag, and a press ad/poster — all carrying the ribbon mark consistently across scale and material.
A single graphic idea — the Celebration Ribbon — carried from a 3D key visual through exhibition architecture, billboards, tote bags, and the website, giving BRDB's 60th anniversary one consistent mark across every scale, from a building facade down to a stitched tote.
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