JW Marriott Residences Panglao Island
A Paradise to Call Home
Localising a global hospitality icon for its first branded residences in the Philippines.
Campaign Identity · UI/UX · Brochure Design · Digital Ads & EDMs · Print Production
INDUSTRY
Branded Residences
AGENCY
Wordsearch
CLIENT
AppleOne
A fully integrated sales campaign for JW Marriott's first branded residence in the Philippines, spanning brand system, digital, and print.
JW Marriott's global brand standards had to flex into a new market — Bohol — across a wide range of touchpoints, without the system fragmenting or drifting off-brand from one channel to the next.
Consistency isn't achieved through one dominant element, but through a defined set of rules — including palette, type, photographic style, and tint — applied uniformly across all touchpoints. This ensures that a multi-touchpoint rollout feels cohesive as a single brand.
Centred on "Be Here, Belong Here," this design combines Gotham and Domaine fonts with textured, locale-inspired photography to create a focused, place-based identity.
Led UI/UX for the campaign website, then extended the system into digital ads, EDMs, and social.
Oversaw layout for the main brochure, plans brochure, and sales materials — coordinating directly with paper merchants and print vendors on production.
A disciplined, multi-platform campaign that upheld JW Marriott’s brand standards across teaser, launch, and post-launch phases — from the campaign website and digital ads to the main brochure and sales collateral — translating a global hospitality standard into a narrative rooted in Panglao.
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