Zhili Lin








JW Marriott Residences Panglao Island
A Paradise to Call Home





Localising a global hospitality icon for its first branded residences in the Philippines.





Creative Scope
Campaign Visual System Translation, Website UI/UX Architecture & Design, Sales Brochure & Plans Brochure Layout Systems, Digital Ads, EDM & Social Asset Development, Print Production, Finishing & Vendor Management, Multi-Channel Asset Rollout

Industries
Real Estate, Luxury Residential, Branded Residences, Hospitality, Sales Campaign

Agency
Wordsearch

Client
AppleOne


A fully integrated sales campaign for JW Marriott Residences, Panglao Island.





Set along the coastline of Bohol, the development introduced JW Marriott’s branded residence model to a new market. 



Guided by global brand standards, the campaign articulated elemental living through a disciplined visual and digital system.



Working within an established strategic direction, I translated the core concept into a cohesive multi-channel framework.

The messaging progressed through teaser, launch, and post-launch phases, anchored by “Be Here, Belong Here.” Visual hierarchy, palette, typography, and photography were systemised for consistency across every touchpoint.

Gotham and Domaine balanced architectural clarity with elevated refinement. Texture-led imagery and locale tint treatments grounded the campaign in place while maintaining brand precision.




I led the UI and UX architecture of the campaign website across desktop and mobile.

The interface prioritised spatial clarity and compositional restraint. Structured hierarchy guided users through masterplan, amenities, and residences with measured pacing.

The system extended into digital ads, EDMs, web banners, and social placements, maintaining continuity across brand and performance environments.






I oversaw layout systems across the main brochure, plans brochure, and supporting sales materials, ensuring typographic and grid alignment with digital executions.

Print production was approached as an extension of the brand system. Material selection, finishes, and tint applications were calibrated to reinforce premium positioning. Coordination with paper merchants and print vendors ensured execution met intended standards.




A disciplined, multi-platform campaign translating global hospitality standards into a place-led residence narrative.

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